ADS & MONETIZATION

News and stories from the world of advertising and monetization.

WooCommerce: How to Advertise your Products on Google for Free During COVID-19
ADS & MONETIZATION, Editor's Picks, NEWS, PEOPLE & INSIGHTS

WooCommerce: How to Advertise your Products on Google for Free During COVID-19

People are shopping online more than ever, and shipping providers around the world are still operating. If you can safely package and ship products β€” or deliver services virtually β€” your business can survive, and even thrive!  To help businesses durning the COVID-19 pandemic, Google is giving away $340 million in free Google Ads credits to small businesses that have used their platform since the beginning of 2019. You can redeem the credits any time through the end of 2020 and use them for all types of ads β€” search, display, YouTube, and Google Shopping. Find answers to frequently asked questions here and check your Google Ads account for details specific to you. To help even more, shops in the U.S. can now list their products on Google Shopping for
WordPress.Com: New monetization tool – Recurring Payments!
ADS & MONETIZATION, DEVELOPMENT & DESIGN, Editor's Picks, Featured

WordPress.Com: New monetization tool – Recurring Payments!

The new monetization tool, created for WordPress.Com and Jetpack-connected sites, is launched. It's for content creators who want to collect repeat contributions from their supporters, and it’s available with any paid plan on WordPress.com. The payment processor is Stripe. Recurring payments, the new monetization tool, is giving you the possibility to charge for your weekly newsletter, accept monthly donations, sell yearly access to exclusive content, and you will do it all with an automated payment system. Check out the official blog for more informations! (more…)
FELDMAN ON MARKETING: There’s a whole list of things! (VIDEO)
ADS & MONETIZATION, DEVELOPMENT & DESIGN, Editor's Picks, Featured

FELDMAN ON MARKETING: There’s a whole list of things! (VIDEO)

Official YouTube channel of Freemius has published a very interesting presentation of founder and CEO of Freemius, Vova Feldman. The presentation was given on WordCamp Riga 2017. "How to Build a Sustainable WordPress Plugin or Theme Business in The Subscriptions Economy" is the head title of this excellent presentation. It's 44 minutes of "very valuable experience" presented. He talked about the knowledge that one developer needs to have for processes of monetization and marketing of the product, emphasizing that "it usually takes 3 to 5 years" to learn everything and to be fluent in the business. Feldman took his project RatingWidget as a case study to represent his path and experience in business development. "There's a whole list of things!", Feldman explains, adding that "p...
CLASSIERA – THE BIGGEST IN THE WORLD: Classified Ads WordPress Theme you should know about!
ADS & MONETIZATION, DEVELOPMENT & DESIGN, Editor's Picks, Featured

CLASSIERA – THE BIGGEST IN THE WORLD: Classified Ads WordPress Theme you should know about!

Classiera is a theme that is pushing the limits of WordPress design. With an excellent concept of architecture and structure, the level of design is highest and Classiera is one cutting-edge piece. The solutions integrated into Classiera are giving a wide spectrum of possibilities and you have everything you need to develop "above the top" WordPress classified ads website and to build a business around it. It's the most customizable and biggest Classified Wordpress Theme In Market ever, as officially stated by developers. The development team behind this theme is JoinWebs. JoinWebs is an agency from Pakistan. JoinWebs underlines Web development, Web designing, E-commerce Solutions, Graphic Design, Mobile Apps, Facebook Apps, Software Solutions and WordPress theme development as the...
THEY ARE NOT ACTIVE ON SOCIAL NETWORKS: How much money they’ve lost!?
ADS & MONETIZATION, Editor's Picks, Featured, NEWS, PEOPLE & INSIGHTS

THEY ARE NOT ACTIVE ON SOCIAL NETWORKS: How much money they’ve lost!?

One of the things that have become very visible in the WordPress ecosystem is a fact that a big number of WordPress developers and agencies are not active on social networks. Some of them are having the last tweet published several years ago. No Twitter, no Facebook, no nothing, not even one thing published on social networks for years. It's a little bit awkward that they are publishing themes and plugins actively and on the other hand they are so passive on a level of communication on social networks. For many devs, according to the situation on their social accounts, sharing of a link of their new theme or a plugin on a social network is not something that "needs to be done". Almost unbelievable, but it's the truth! A great number of them ends their social activity by sharing a sim...
R/GA ON INFLUENCERS: Everybody is making fun of them, but…
ADS & MONETIZATION, Editor's Picks, NEWS, PEOPLE & INSIGHTS

R/GA ON INFLUENCERS: Everybody is making fun of them, but…

Legendary advertising agency R/GA has published one interesting opinion about influencers. It's an interesting angle of view on the position and place of the "influencers" in the advertising industry. "Here's the thing about influencers. Everyone in advertising likes to make fun of influencers -- and fair enough -- but they've managed to connect with audiences in a way brands can't and would kill for.", R/GA stated on Twitter. R/GA is a full-service digital agency that creates advertising and marketing products based on technology and design. As they like to say: "R/GA is a company that creates transformation at speed." (more…)