Jigar Shah is the CEO of WPWebElite, a web development company known for its wide spectrum of e-commerce solutions for WordPress. We had the pleasure to talk with him about his work, the development of WPWebElite company, trends in e-commerce and WordPress, marketing, remote working, etc. Enjoy!

WPWebElite is a web development company with a special focus on e-commerce WordPress solutions. Tell us, which types of e-commerce plugins are the most popular and which WPWebElite plugins are the best sellers?

Well, a plugin can make your website super-functional. There are quite a lot of eCommerce Plugins that are popular today, some of them are: WooCommerce, Shopify, Ecwid Ecommerce Shopping Cart, Easy Digital Downloads, Cart66 Cloud, WP eCommerce, Jigoshop eCommerce.

We create something that covers the core requirement of the website.

After numerous research and framework, we have successfully created around 40 plugins, among which the following are some of WPWebElite’s Bestsellers: Social Auto Poster – WordPress Plugin, WooCommerce PDF Vouchers – WordPress Plugin, Social Login – WordPress / WooCommerce Plugin, Follow My Blog Post – WordPress / WooCommerce Plugin, Easy Digital Downloads – Download Image Watermark, Bravo – WooCommerce Points and Rewards – WordPress Plugin, Docket – WooCommerce Collections / Wishlist / Watchlist – WordPress Plugin.

What is your development path? Is there any new product we can expect from WPWebElite creative lab in near future?

We believe in continuous growth. WordPress plugins are our expertise and so we create them frequently. We’re currently working on numerous long-term projects with a few of our global clients and working on a few plugins/addons as well. You may expect them to come soon on our sales platform Envato.

“We believe in continuous growth.”

Jigar Shah, WPWebElite / wpdevmag.com

Tell us more about trends such as AI. Is the influence of AI technologies on WordPress visible today?

AI has dominated every sector in the industrial world today. WordPress is inseparable from AI. As of now, we have seen various features in WordPress that make use of Artificial Intelligence. For example, you can see automated replies that are based on AI ideology. Measuring the reader’s emotional responses is now run by AI and is the best we could expect.

Many SEO analyzer tools make use of AI tools to know if your content is rich. As WordPress is evolving at a fast pace, we could expect a feature named Virtual Assistance where the developers can install an AI plugin without developing the entire architecture from scratch. Due to WordPress’s extensive flexibility, its curve and the AI curve are expected to go parallel.

How much your company is active on social networks in terms of marketing and how would you describe your marketing strategy or philosophy anyway!?

We’re extensively working on our social media marketing and running our marketing campaigns regularly. I firmly believe “creative content” is an essential aspect of marketing and hence make sure we create content that is more engaging and connects well with the intended audience and gives them more insights and thus grows our company’s presence.

“The creative content is an essential aspect of marketing.”

Jigar Shah, WPWebElite / wpdevmag.com

What is your opinion about the impact of Covid-19 on the market and business in general?

COVID-19 has hugely affected Health & Infrastructure and Livelihood as a whole. The economic and social disruption caused by the pandemic is devastating. However, being in the IT sector has yet proved to be a boon with the ability to work remotely and yet manage the Business well.

In your opinion as a manager of a company, what is the greatest value of remote working?

Well, every situation has its own consequences. During this pandemic, we were in a non-negotiable condition to work remotely, but that came out to be unexpectedly supportive for the organization.

We got a more communicative environment from our employees, more engagement in work and more satisfactory output as well. People choose more flexibility nowadays, which I believe is their right unless it is used excessively.

As a manager of the company, the greatest value that I received was our satisfied, immensely dedicated team and higher productivity in return.

There is always a right time to initiate.

Jigar Shah, WPWebElite / wpdevmag.com

In the end, please, send one special positive message to our readers and to the WordPress community!?

WordPress is on an ongoing quest for continuous learning and contribution. There is always a right time to initiate. Nurturing your passion through learning will help you a lot in achieving your goals.

WPWeb’s growth and development ideology is that it has people who aim for a goal, work very hard for it, achieve it, and continuously carry their passion along with it. There is certainly not a shortcut for anything. Be patient in what you do, and it will surely drive remarkable

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