Chris Lema, one of the most popular WordPress influencers, published one interesting article titled “How to boost your Average Order Value”. Lema explains what is AOV, how to calculate it and how to increase it. Here are 4 tactics Lema shared on his blog that leads to better Average Order Value. Enjoy! Define a minimum order for free shipping This approach is pretty easy. You know what your most common order value is (from above), so push your minimum a bit higher and make that the required minimum for free shipping. If most of your orders are around $57, then…