• Editor's Picks - STORIES & INSIGHTS

    WP Engine: The World’s First Study of the WordPress Economy

    WP Engine published one excellent research and study named “WordPress Economy: The World’s First Study of the WordPress Economy” with a projection of great WordPress ecosystem growth. It’s the first comprehensive analysis of the combined global economy for WordPress, which was estimated at $596.7 billion in 2020, and is expected to reach $635.5 billion by the end of 2021. WordPress Economy / WP Engine In partnership with research firm Vanson Bourne, and the Institute of Management Studies (IMS) at Goldsmiths University of London, this research was undertaken to assess the economic value and the social impact of WordPress while providing an innovative,…

  • STORIES & INSIGHTS

    Lema’s four tactics for AOV (Average Order Value)

    Chris Lema, one of the most popular WordPress influencers, published one interesting article titled “How to boost your Average Order Value”. Lema explains what is AOV, how to calculate it and how to increase it. Here are 4 tactics Lema shared on his blog that leads to better Average Order Value. Enjoy! Define a minimum order for free shipping This approach is pretty easy. You know what your most common order value is (from above), so push your minimum a bit higher and make that the required minimum for free shipping. If most of your orders are around $57, then…