WP Engine: The World’s First Study of the WordPress Economy


WP Engine published one excellent research and study named “WordPress Economy: The World’s First Study of the WordPress Economy” with a projection of great WordPress ecosystem growth.

It’s the first comprehensive analysis of the combined global economy for WordPress, which was estimated at $596.7 billion in 2020, and is expected to reach $635.5 billion by the end of 2021.

WordPress Economy / WP Engine

In partnership with research firm Vanson Bourne, and the Institute of Management Studies (IMS) at Goldsmiths University of London, this research was undertaken to assess the economic value and the social impact of WordPress while providing an innovative, credible, and scientific contribution to the ongoing debates and discussions that surround it.

Commissioned by WP Engine and carried out in the U.S., UK, and Australia, research included a comprehensive review of academic and industry literature, including adjusting Organisation for Economic Co-operation and Development economic indicators for digital economies as well as complementary primary data and analysis of economic value through industry valuations and projections from surveys of WordPress Economy research group members, 400 businesses, and 400 WordPress end users.

Today, there are more than 82 million WordPress sites in the world, and everything from The New York Times to The White House to countless businesses of all sizes rely on WordPress to power their digital properties.

WordPress Economy / WP Engine

The study also brought together an incredible, diverse group of more than 100 collaborators and co-marketers representing a cross section of the various, dynamic aspects of the WordPress ecosystem: hosts, agencies, plugin and theme providers—all businesses that derive revenue in some way from WordPress. 

As the digital economy continues to grow, market data from across the U.S., UK, and Australia also indicates that a tremendous share of its economic value is generated by websites. 

With a CMS market share of nearly 65%, the significance of WordPress here is hard to ignore. Today, more websites are built using WordPress than any other platform, and alongside the rapid acceleration that’s fueling the digital economy, WordPress has given rise to an open-source ecosystem that represents a thriving economy in its own right. 

WordPress is the most dominant CMS on the market and the primary type of site on the web.

WordPress Economy / WP Engine

WordPress is currently used by more than 40% of all websites and more than 35% of the top 10,000 most popular sites in the world by traffic. At 64.9%, its market share is far greater than all of its competitors combined.

To put that in context, the second-most widely-used CMS, Shopify, is used by 3.5% of all websites and has a CMS market share of 5.5%. Squarespace and Wix are both used by only 1.6% of all websites. Nothing else comes close to the commanding market share WordPress enjoys—and it’s continuing to rise.  

WP Engine – the leader in WordPress

WP Engine is the leader in the $597 billion WordPress Economy. The company’s platform, the fastest among all WordPress providers, powers 1.5 million digital experiences. To give you a sense of the scale this represents, WP Engine’s technology serves 3 billion page views a day, handles 5.2 billion web requests per day, and logs ~25.8 billion blocked events every year.

More of the top 10 million WordPress sites in the world put their confidence in WP Engine than any other WordPress company and more of the top 200,000 sites in the world use WP Engine to power their digital experiences than any other platform.

The book “WordPress Economy”, based on this research, can be downloaded HERE


/// #WPDEVMAG is about WordPress, the WordPress Community, and the WordPress Ecosystem. It’s not affiliated with or endorsed by WordPress or Automattic Inc. Thanks, #WPDEVMAG

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